Rebranding Dextrol Lubricants, an OLG brand.


Project info

Rebranding Dextrol Lubricants, an OLG brand.

OLG, a UAE-based company, faced intense competition from industry players like Castrol, Gulfoil, and Wolf Lubricants. Their flagship brands, Gulfstar and Dextrol Lubricants, had high-quality products but lacked a visually appealing brand identity that resonated with their target audience in both UAE and international markets. What We Did: Within a record time of 90 days, we completely revamped the visual identity of both brands. We developed a new brand identity, redesigned the sales kit, and created a website to target customers in the region and the subcontinent. The revitalized brand identity helped OLG stand out at prestigious trade fairs such as Auto Mechanica and Auto Expo in New Delhi, accelerating their marketing efforts in the following years. These case studies exemplify our expertise in delivering impactful marketing solutions that drive business growth and leave a lasting impression on customers.


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George Ninan

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